Strategy & Focus
Sharpen positioning, prioritize ruthlessly, and align the team around the few things that actually move the business forward.
Strategic today. Successful tomorrow.
Guidance for early-stage founders who are building the future.
Let's ConnectMy Story
I help startups grow with clarity, strategy and confidence.
After years of building, scaling, and advising startups, I saw one thing clearly: great ideas need more than passion — they need the right guidance.
Purple Kiwi was born from my belief that founders deserve a partner who's equal parts strategist, problem-solver, and cheerleader.
I work alongside early-stage founders to turn complex challenges into clear next steps — so they can build smarter, grow faster, and lead with confidence.
Strategic today. Successful tomorrow.
What I Do
A strategic partner for the work that matters most.
From the first product decision to the next round of capital — I work with founders on the high-leverage moves that shape the trajectory of the company.
Growth & GTM
Build a go-to-market motion that compounds — pricing, sales, partnerships, and the metrics that prove it's working.
Technical Decisions
The high-stakes calls that shape velocity and cost — stack, architecture, build vs. buy, and where AI actually pays off. Make them once, with conviction.
Founder Coaching
A confidential thinking partner for the decisions that don't fit on a roadmap — hiring, conflict, energy, and the long game.
Board & Advisory
Serve as a board member or formal advisor — bringing a steady hand, sharp questions, and a network you can actually use.
Product & AI Strategy
Shape product direction in an AI-native world — what to build, what to buy, and where leverage actually lives.
How I Work
Clear. Supportive. Strategic. Human.
I communicate with clarity and empathy. I break down complexity, offer practical advice, and empower founders to make confident decisions.
01
Clarity
I help you see what matters and focus on what's next.
02
Growth
I'm obsessed with helping startups scale sustainably.
03
Trust
I build real relationships based on honesty and reliability.
04
Impact
I care about building companies that create real value.
Let's Connect
Ready to build smarter?
If you're an early-stage founder navigating strategy, growth, fundraising, or the in-between — book a 30-minute intro call. No pitch, no pressure.